The importance of empathetic marketing

The importance of empathetic marketing

Empathetic marketing – could it solve marketing problems we are all facing? After all, the times are changing and for many of us, they are tough. The coronavirus has impacted our businesses and left many of us in a real dilemma about how to proceed.  Add to that...
How does marketing support a sales team? 

How does marketing support a sales team? 

If you think about the word marketing, you might lump it with it’s better-looking cousin – sales – but how does marketing support a sales team? After all, sales and marketing go together perfectly, in theory and as a marketing freelancer, I know when...