If you ever want to understand or admire great copy, you can do a lot worse than to look at tabloids. When Celtic was defeated by...

Need a resolution? Here are the ones I think you should do - (knowing nothing about you but as a freelancer having seen many businesses...

Before writing content was my job, I used to love to write for fun. I even did it for free! Ah, the charms of turning a hobby into a job....

What's worse than a bad brief? No brief at all! While I do take verbal or super short briefs, the work usually takes longer. That's just...

This post is all about U,U,U. Not to be mistaken with you, you, you - because, as you know, talking about yourself too much is the best...

As a B2B copywriter I spend a lot of time glued to my computer, writing! I know, such surprises to be found in this blog. If you've...

When you're trying to write headlines that persuade, it can feel like you're swimming upstream. You know your product or service is...

"We do things differently. Disruption over the status quo. Don't like it? We aren't for you. Sign up for the newsletter, you sh*t." If...

I have worked with many businesses of various sizes and scale and the majority of CEOs are lurkers on social media. They are likely to...

You might be searching online, interested in answering the elusive question 'How do I hire a copywriter?' To summarise there are a couple...

There's no one quite like me, I'm told. (Could that be an insult?) Here's why I switched my corporate name of Your Marketing Managed to...

Welcome! If you have come from my post on why using national holidays for marketing is a bad idea, that's super, or perhaps you just want...

I'm not a fan of 'National Days' and Awareness Days for marketing hooks. When I started coming up with content calendars, back when I...

How can you write B2B case studies that are a little more interesting than the standard 'problem, solution, results'? It's all about how...