Elaine KeepJan 6, 20233 minGetting subject lines right - let's get back to basics If you ever want to understand or admire great copy, you can do a lot worse than to look at tabloids. When Celtic was defeated by...
Elaine KeepJan 3, 20232 minContent marketing resolutions for 2023Need a resolution? Here are the ones I think you should do - (knowing nothing about you but as a freelancer having seen many businesses...
Elaine KeepOct 19, 20224 minJust for fun: SupermarketsBefore writing content was my job, I used to love to write for fun. I even did it for free! Ah, the charms of turning a hobby into a job....
Elaine KeepOct 5, 20221 minFree B2B content writing brief template downloadWhat's worse than a bad brief? No brief at all! While I do take verbal or super short briefs, the work usually takes longer. That's just...