BLog
The End of The Week Marketing Ramblechat – 18.04.21
Before I had a child, Sundays were all about naps. Naps, shops, and maybe breakfast in bed. Now I shake off the mojitos from the night before at a sprightly 6am as my eyeballs are peeled open by my cute mini me, and the day stretches before me. Line of Duty seems a...
The 3 Things You Need To Write Better Copy For Your Business
Considering hiring a copywriter? Maybe you are a business owner and want to try and write your own content first. I mean, everyone writes and I give you my full blessing. (Okay, a bit of a blessing but I think it will be quicker and easier if you get me to help BUT if...
How to refresh your marketing efforts (& the tools you need)
It’s time to take charge of your marketing as we all stumble back into gear after frankly, a shocking year. How can you know if it’s time to change your marketing strategy? Here are some pointers. Declining rankings Are you living and breathing Search Console?...
Why Great Marketing Needs Great Design
Marketers - put down that Canva subscription and stop guessing colours for that flyer, No, you can't just add in a new font for that social media post. Please, leave it to the experts. I believe that great marketing is helped along by great design but that businesses...
How to connect to customers with micro storytelling
Want to learn how to use micro storytelling in your marketing? Read on! Great writing has the power to move people. To change minds, to create movements and challenge and connect us. The turn of a phrase about rain in a window can leave you breathless; the story of...
Why Hire A Freelance Marketer
The title of this Why Hire A Freelance Marketer - and I wanted to do exactly what it says on the tin. There are three reasons people typically look to hire someone to help with marketing support - to save time, to save money, and save face! If you want to hire a...
The importance of empathetic marketing
Empathetic marketing - could it solve marketing problems we are all facing? After all, the times are changing and for many of us, they are tough. The coronavirus has impacted our businesses and left many of us in a real dilemma about how to proceed. Add to that the...
Digital marketing services – what does that mean?!
"Digital marketing services" is something I see a lot of people searching for and reaching my site. The little investigator in me says that they are asking google what this is because it's a bit vague and if they land here, as you have done - well, you must want an...
Hiring outsourced marketing support: What skills do you need?
If you are thinking of hiring outsourced marketing support, you might want to know what skills you are looking for. After all, handling marketing is no joke and you need someone who is passionate and also highly capable! Here we take a look at the top 4 skills someone...
A marketing freelancer in Sheffield – it’s great up North!
Being a marketing freelancer in Sheffield is not something I ever thought I would be. Hailing from Cambridge, I figured that I would stay down south, or even head to London, and become a journalist. (Lois Lane was my childhood idol.) However, after university, I...
How does marketing support a sales team?
If you think about the word marketing, you might lump it with it's better-looking cousin - sales - but how does marketing support a sales team? After all, sales and marketing go together perfectly, in theory and as a marketing freelancer, I know when it works well,...
How to write sales content for your website
How to write sales content for your website As a freelance marketing consultant, I spend a lot of time looking at websites, redesigning websites and writing copy for websites. This means, in short, I see a lot of them and how to write sales content for your website is...
Tips For Outsourcing Your Marketing
Tips For Outsourcing Your Marketing Call me what you will, a freelancer, marketing consultant, or remote marketing manager, or perhaps - a pest - but one thing I have going for me is that I have worked both as marketing manager and as someone who takes on worked in an...
Why pay for digital marketing consultant?
So today we are talking about a hot topic – why pay for digital marketing consultant? We already covered what a freelance digital marketing consultant does in a day in the life post, but this is more inspired by the costs and fees. Namely, the change in the Cadbury’s...
What Does a Freelance Digital Marketing Consultant Do?
What Does a Freelance Digital Marketing Consultant Do? I know that many of you (my parents included) would love to know exactly...It's a great question that deserves a full rundown of my day, inspired by some of these classic day in the life posts. So, let's get to...
What is the Boston Matrix?
What is the Boston Matrix? It's another edition of Ask a Digital Marketing Freelancer and this time, it's my sister calling! Hold the line, please! I know that this will probably be a niche for many of you, but they every day is a school day! So, let's jump in. What...
What if competitors click on your Google ads?
What if competitors click on your Google ads? Learn how to tell if they have clicked, if you pay for fraudulent clicks and what to do to prevent it happening.
What are marketing incentives?
What are marketing incentives? I noticed on a search through my analytics that lots of people come to your marketing managed to find out about marketing incentives. That's strange because I haven't put much thought into sharing my learnings and experience here,...
Marketing for B2B Events – 5 Tips
It's b2b event marketing season. You've bought your 3 x 2 pitch and you're planning your giveaways. Now what? How can you maximise your marketing events - in short, how can you do great b2b event marketing? If you want to turn a good event (decent size, interested...
A good freelancer will tread on some toes
I was asked at a recent speaking event to state why a freelance marketer was better than an employee. Whilst it's a simplistic question, my answer was quick off the mark: "Freelance marketers don't care about treading on toes." Whilst a full-time employee will no...
How to make a B2B marketing budget- the ‘not so simple’ truth
I would love to write a post about how to budget for B2B marketing that was really painfully simple. I could say that making a B2B marketing budget was as easy as working out what you wanted to do (a hard enough choice!) splitting your costs into the various...
XDP, UK’s largest logistic carriers appoints Your Marketing Managed
Sheffield based marketing support agency Your Marketing Managed has secured a significant new client with XDP Logistics, the UK’s largest independent logistics carriers. Your Marketing Managed was set up by Elaine Keep following the birth of her first child and the...
When social media goes wrong…
Most of us use social media every day, but what if it was your job? Yes, sir, we live in an age where tweeting, liking and sharing are all actual paid for activities. And whilst it’s hardly at the coal face, it’s still a job that takes some skill. Don’t believe me?...
Inbound or Outbound Marketing- which direction is best for you?
If you meet enough 'marketing people' you'll probably hear the phrases 'inbound marketing leds' and 'outbound marketing leads'. If you're a normal human, your default response will be to think 'I don't care which way they are bound - I just want some sales, please.'...
What’s best for your business- PPC, SEO or social media?
If you have a limited budget and want to maximise your success on online marketing, you might be wondering whether to pool your resources into Social media, SEO or PPC– or indeed, something else? We get this question a lot and we’ve decided to help put ourselves in...
Marketing your business in a price driven market
Marketing your business is, at it's most simple level, telling people what makes you different. But what do you do when your market competes in price? I've come across this most recently in logistics. At any time 2,3 or 4 similar businesses all offer the same...
Smarter B2B marketing ideas
B2B Events - Don't 'rinse and repeat'! Do you attend the same trade exhibition every year? Do you feel you have a good partnership with them and a good deal on floor space? That's fine - but what are you getting from it? If you are spending a good percentage of your...
The magic tool to help you ace blogging
The magic tool to help you ace blogging You might have heard that content marketing and blogging is a great way to grow your business. When I undertake freelance marketing support projects, I suggest just that to each and every business. After all, people turn to...
How much do freelancer marketers cost?
How Much Do Freelance Marketers Cost? It's business etiquette that whilst one of the first questions anyone wants to ask when we are sold something is 'how much does it cost?' we hold back. We let people pitch, we nod in agreement and smile encouragingly, all the...
24 ideas for your email newsletter
Content is one of those words that can strike fear into any person tasked with creating it. If you want content for your email newsletter - don't let the 2 common fears strike. These fears are usually based on 2 things- 1) You don’t think you have any time to write...
How to choose an incentive for your marketing
You want to maximise your marketing success- but you also want to keep an eye on costs. You might be considering incentives - but which ones work? Marketing incentives – What are the options? Physical Gifts (Hampers, Chocolates) There is something wonderful about a...
13 free (or very cheap) marketing ideas
Sometimes you just don’t have the budget left to start looking at expensive new ideas when it comes to marketing but you still want to keep your phones ringing and your site traffic up. That’s why you need some quick wins. These work for almost any business with an...
How beauty products market themselves to become iconic
You might think that marketing your business is a bit different to the tactics employed by Chanel, Bobbi Brown or any large perfume house, but you may, in fact, have something to learn from the 'pretty' side of business. We read Sali Hughes' marvellous book Pretty...