Killer Campaign: Snacknation

Killer Campaign: Snacknation

I saw that SnackNation and their campaign of offering a snack sampler box was picking up 1200 new leads a week and my ears pricked up. A #KillerCampaign indeed! Here are my learnings to adapt for your own marketing. 1.Give something for free Graze in the UK did this...
Why Great Marketing Needs Great Design

Why Great Marketing Needs Great Design

Marketers – put down that Canva subscription and stop guessing colours for that flyer, No, you can’t just add in a new font for that social media post. Please, leave it to the experts. I believe that great marketing is helped along by great design but that...
How to connect to customers with micro storytelling

How to connect to customers with micro storytelling

Want to learn how to use micro storytelling in your marketing? Read on! Great writing has the power to move people. To change minds, to create movements and challenge and connect us. The turn of a phrase about rain in a window can leave you breathless; the story of...
Why Hire A Freelance Marketer

Why Hire A Freelance Marketer

The title of this Why Hire A Freelance Marketer – and I wanted to do exactly what it says on the tin. There are three reasons people typically look to hire someone to help with marketing support – to save time, to save money, and save face! If you want to...