The End of The Week Marketing Ramblechat 02.05.21

The End of The Week Marketing Ramblechat 02.05.21

Never in a million years would I imagine a client would Skype me, that they had seen how little I had moved all day, and should I be thinking about a midday walk?  Yes, the Apple Watch I bought has got its techie tentacles into my sitting addiction. A client saw the...
The End of The Week Marketing Ramblechat 25.04.21

The End of The Week Marketing Ramblechat 25.04.21

As I spent my Saturday afternoon at the hospital walk-in clinic having gravel from a bike accident plucked out of my palms, I considered all the valuable life and marketing lessons I could make from this little moment. Yes it was painful, but in a year when there is...
The End of The Week Marketing Ramblechat – 18.04.21

The End of The Week Marketing Ramblechat – 18.04.21

Before I had a child, Sundays were all about naps. Naps, shops, and maybe breakfast in bed. Now I shake off the mojitos from the night before at a sprightly 6am as my eyeballs are peeled open by my cute mini me, and the day stretches before me. Line of Duty seems a...
The importance of empathetic marketing

The importance of empathetic marketing

Empathetic marketing – could it solve marketing problems we are all facing? After all, the times are changing and for many of us, they are tough. The coronavirus has impacted our businesses and left many of us in a real dilemma about how to proceed.  Add to that...
What are marketing incentives?

What are marketing incentives?

What are marketing incentives? I noticed on a search through my analytics that lots of people come to your marketing managed to find out about marketing incentives. That’s strange because I haven’t put much thought into sharing my learnings and experience...
Marketing for B2B Events –  5 Tips

Marketing for B2B Events – 5 Tips

It’s b2b event marketing season. You’ve bought your 3 x 2 pitch and you’re planning your giveaways. Now what? How can you maximise your marketing events – in short, how can you do great b2b event marketing? If you want to turn a good event...