How does marketing support a sales team? 

How does marketing support a sales team? 

If you think about the word marketing, you might lump it with it’s better-looking cousin – sales – but how does marketing support a sales team? After all, sales and marketing go together perfectly, in theory and as a marketing freelancer, I know when...
What are marketing incentives?

What are marketing incentives?

What are marketing incentives? I noticed on a search through my analytics that lots of people come to your marketing managed to find out about marketing incentives. That’s strange because I haven’t put much thought into sharing my learnings and experience...
Marketing for B2B Events –  5 Tips

Marketing for B2B Events – 5 Tips

It’s b2b event marketing season. You’ve bought your 3 x 2 pitch and you’re planning your giveaways. Now what? How can you maximise your marketing events – in short, how can you do great b2b event marketing? If you want to turn a good event...
When social media goes wrong…

When social media goes wrong…

Most of us use social media every day, but what if it was your job? Yes, sir, we live in an age where tweeting, liking and sharing are all actual paid for activities. And whilst it’s hardly at the coal face, it’s still a job that takes some skill. Don’t believe me?...